{"id":2252,"date":"2015-08-20T21:37:41","date_gmt":"2015-08-20T21:37:41","guid":{"rendered":"http:\/\/proandpro.se\/?page_id=2252"},"modified":"2019-04-18T20:23:24","modified_gmt":"2019-04-18T20:23:24","slug":"product-management","status":"publish","type":"page","link":"https:\/\/proandpro.se\/en\/product-management\/","title":{"rendered":"Product Management"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.0.74&#8243; custom_padding=&#8221;0||0|&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221;][et_pb_row custom_padding=&#8221;2|0&#8243; padding_mobile=&#8221;off&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_image src=&#8221;https:\/\/media.proandpro.se\/2018\/02\/BusinessDevelopment1280x360.jpg&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.1.1&#8243; use_border_color=&#8221;off&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=&#8221;|&#8221; padding_mobile=&#8221;off&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_text _builder_version=&#8221;3.0.87&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3>Produktledning<\/h3>\n<p>Produktledning \u00e4r en central verksamhet i f\u00f6retaget f\u00f6r l\u00f6nsam tillv\u00e4xt. Det \u00e4r av vikt att utveckla strategisk och taktisk verksamhet som skapar en h\u00f6gpresterande produktledning.<br \/>\n<strong>Strategisk produktledning, utveckla produktstrategi som st\u00f6djer l\u00e5ngsiktig l\u00f6nsamhet<\/strong><br \/>\nAtt skapa l\u00e5ngsiktig och uth\u00e5llig l\u00f6nsamhet handlar om r\u00e4tt. Att var attraktiv p\u00e5 r\u00e4tt s\u00e4tt, att n\u00e5 r\u00e4tt kunder, att ta fram r\u00e4tt produkter \u00f6ver tid, att s\u00e4lja p\u00e5 r\u00e4tt s\u00e4tt samt ge service p\u00e5 r\u00e4tt s\u00e4tt.<br \/>\nEtt systematiskt strategiskt arbete kombinerar perspektiv som kund, varum\u00e4rke, aff\u00e4rspotential, konkurrenter med interna f\u00f6rm\u00e5gor och m\u00f6jligheter. Strategin ger ett sammanh\u00e4ngande handlingsm\u00f6nster som hj\u00e4lper produktledningen att styra resurser mot de omr\u00e5den som ger \u201db\u00e4sta\u201d f\u00f6ruts\u00e4ttningarna f\u00f6r l\u00e5ngsiktig utveckling, stabil \u201dh\u00f6g\u201d uth\u00e5llig l\u00f6nsamhet och konkurrensf\u00f6rdel.<br \/>\nVi erbjuder r\u00e5dgivning och utbildning i f\u00f6ljande perspektiv<\/p>\n<ul>\n<li>Hur kan ett strategiskt arbetss\u00e4tt inom produktledning bidra till tillv\u00e4xt och \u00f6kad l\u00f6nsamhet?<\/li>\n<li>Vilka relevanta perspektiv och fr\u00e5gest\u00e4llningar omfattas produktstrategin av?<\/li>\n<li>Vilka steg ing\u00e5r i den strategiska processen och vad \u00e4r viktigt f\u00f6r att bli framg\u00e5ngsrik i genomf\u00f6randet?<\/li>\n<li>Perspektiv i fokusomr\u00e5den som omv\u00e4rldsanalys, kund- och marknadsanalys, analys av konkurrenter, prismodeller samt potential bed\u00f6mning av interna f\u00f6rm\u00e5gor och m\u00f6jligheter<\/li>\n<li>Vilka relevanta analysverktyg och metoder kan anv\u00e4ndas?<\/li>\n<li>Hur sammankopplas produktstrategin med det taktiska arbetet p\u00e5 ett framg\u00e5ngsrikt s\u00e4tt?<\/li>\n<\/ul>\n<p>F\u00f6r dig som \u00f6nskar st\u00f6d i utformning och realisering av produktstrategi erbjuder vi dig b\u00e5de r\u00e5dgivning och genomf\u00f6rande av arbetet.<br \/>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_sidebar area=&#8221;et_pb_widget_area_4&#8243; _builder_version=&#8221;3.0.74&#8243; remove_border=&#8221;off&#8221;][\/et_pb_sidebar][et_pb_text _builder_version=&#8221;3.0.87&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3>Kundcase<\/h3>\n<p>Tillsammans med en innovationsmilj\u00f6 har vi tagit fram strategisk inriktning och implementeringsplan f\u00f6r att kunna utveckla milj\u00f6n till en ledande akt\u00f6r inom sitt omr\u00e5de. Nyckelfr\u00e5gest\u00e4llningarna var: Hur ska positionering ske i relation till andra innovationsakt\u00f6rer? Hur tydligg\u00f6rs erbjudande f\u00f6r partnerf\u00f6retagen? Hur hanteras att partnerf\u00f6retagen divergerar mycket med avseende p\u00e5 storlek, behov och inriktning? Vilket verksamhetsomr\u00e5de ska fokuseras p\u00e5? Vilka arbetsuppgifter b\u00f6r processledningen fokusera p\u00e5? Hur s\u00e4kerst\u00e4lls en inriktning som m\u00f6jligg\u00f6r Vinnv\u00e4xt finansiering? Strategin resulterade i en f\u00f6rb\u00e4ttringsplan som nu implementeras i verksamheten.<br \/>\n[\/et_pb_text][et_pb_contact_form captcha=&#8221;off&#8221; email=&#8221;markus.marklund@proandpro.se&#8221; title=&#8221;Kontakta oss&#8221; _builder_version=&#8221;3.0.87&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;16&#8243; button_text_color=&#8221;#2b2b2b&#8221; button_border_color=&#8221;rgba(99,104,103,0.14)&#8221; button_use_icon=&#8221;default&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; button_letter_spacing_hover=&#8221;0&#8243;][et_pb_contact_field field_id=&#8221;Name&#8221; field_title=&#8221;Namn&#8221; _builder_version=&#8221;3.16&#8243; border_radii=&#8221;on||||&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_contact_field][et_pb_contact_field field_id=&#8221;Email&#8221; field_title=&#8221;E-postadress&#8221; field_type=&#8221;email&#8221; _builder_version=&#8221;3.16&#8243; border_radii=&#8221;on||||&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_contact_field][et_pb_contact_field field_id=&#8221;Message&#8221; field_title=&#8221;Meddelande&#8221; field_type=&#8221;text&#8221; fullwidth_field=&#8221;on&#8221; _builder_version=&#8221;3.16&#8243; border_radii=&#8221;on||||&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Produktledning Produktledning \u00e4r en central verksamhet i f\u00f6retaget f\u00f6r l\u00f6nsam tillv\u00e4xt. Det \u00e4r av vikt att utveckla strategisk och taktisk verksamhet som skapar en h\u00f6gpresterande produktledning. Strategisk produktledning, utveckla produktstrategi som st\u00f6djer l\u00e5ngsiktig l\u00f6nsamhet Att skapa l\u00e5ngsiktig och uth\u00e5llig l\u00f6nsamhet handlar om r\u00e4tt. Att var attraktiv p\u00e5 r\u00e4tt s\u00e4tt, att n\u00e5 r\u00e4tt kunder, att ta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"folder":[96],"class_list":["post-2252","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/proandpro.se\/en\/wp-json\/wp\/v2\/pages\/2252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proandpro.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/proandpro.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/proandpro.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/proandpro.se\/en\/wp-json\/wp\/v2\/comments?post=2252"}],"version-history":[{"count":7,"href":"https:\/\/proandpro.se\/en\/wp-json\/wp\/v2\/pages\/2252\/revisions"}],"predecessor-version":[{"id":5706,"href":"https:\/\/proandpro.se\/en\/wp-json\/wp\/v2\/pages\/2252\/revisions\/5706"}],"wp:attachment":[{"href":"https:\/\/proandpro.se\/en\/wp-json\/wp\/v2\/media?parent=2252"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/proandpro.se\/en\/wp-json\/wp\/v2\/folder?post=2252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}